During the Saint Petersburg International Economic Forum, the State Company Avtodor and SAP CIS announced the beginning of a strategic partnership. Its objective is to develop information systems of the State Company Avtodor in the areas of personalized marketing, and application of forecasting technologies for service toll roads. The arrangement was signed by Chairman of the Board of the State Company Avtodor Sergey Kelbakh and Director General of SAP CIS Natalia Parmenova.
The partnership involves the development of a system within the State Company Avtodor, which will enable the Company to give its customers personalized fare offers and thus to expand its user base. The second focus area of the cooperation involves negotiation of the development of a system for anticipatory servicing of the infrastructure and equipment of the State Company Avtodor. Developed solutions may enable the Company to reduce maintenance costs of toll roads and enhance the efficiency of marketing activities.
“The key objective before the State Company Avtodor is to develop a road network and associated service infrastructure that would be attractive to road users. In today’s world, it would be extremely complicated to achieve this goal without information technologies. We view SAP as a strategic partner in realization of our advanced information technology application program and we hope that the developed solutions will improve our standing not only in the eyes of our customers, but in terms of our country as a whole”, – remarked Sergey Kelbakh, Chairman of the Board of the State Company Avtodor.
“Today we perceive innovative projects developed in cooperation with our customers not just through the lens of business, the benefits of digital tools for ordinary people are just as important for us. We hope that the partnership with SAP will help Avtodor improve quality of roads for users, on the one hand, and reduce costs on road construction and operation, on the other hand”, – commented Natalia Parmenova, Director General, SAP CIS.
The State Company Russian Highways (Avtodor) was established in 2009. The company’s goal is to develop a network of express toll roads, encourage off-budget investments and develop service area facilities.
The Company manages M-1 Belarus, M-4 Don and M-3 Ukraine highways, and a high-speed M-11 Moscow - St. Petersburg Highway currently under construction. Avtodor is also a responsible contractor for construction of the Central Ring Road in Moscow and Moscow Region.
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